The wave of Artificial intelligence has swept through the world and businesses have started using it to gain an edge over their competitors. Software development companies have been building artificial intelligence (AI) tools at breakneck speed, and many of these tools help businesses achieve many of their operational goals. There are many benefits of using AI tools for business operations; the main one being their inability to get tired while doing their job.
Using AI Tools for Marketing and Sales
Marketing and sales teams in many companies now use AI tools to draft website content, ad copies, and informative material to promote their products and services. Some also use AI chatbots to respond to customers’ inquiries on their websites.
However, 2X Solutions has taken it a step further by creating a conversational AI tool that businesses can use to speak to consumers interested in their products or services. This conversational AI tool helps them nurture leads and convert them into customers.
This works because when companies launch ad campaigns, the people who view their marketing material will visit their website and might have questions about their products or services. They will see the company’s contact information on the website and call to make their inquiry.
In many cases, their call will either be unanswered or they will wait a while before a member of the customer support staff picks up. Not everyone is patient enough to wait until someone can take their call. As a result, they will either drop their interest or search for a competitor that can meet their needs immediately.
A conversational AI tool prevents this problem by receiving inquiry calls on behalf of businesses to nurture leads and convert them into paying customers. 2X Solutions will train the AI tool on the business model and unique scenarios of the company in question.
Importance of Nurturing Leads
The world is fast-paced and internet users see ads on almost every platform. Additionally, the average person’s attention span is about 12 seconds so your business has limited time to make an impression on potential customers. The leads your ads generate need to be nurtured so they can become more interested in buying your products or paying for your services. If not, they will see other ads and forget about your business.
A conversational AI tool can nurture leads by receiving incoming calls, re-engaging prospects, and reaching out to past customers who have stopped making purchases. It has different voice options and sounds like a real person so people can speak to it comfortably. Companies that use the tool can reduce staffing costs, increase sales, grow profits, and communicate with more leads.
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Companies that want to grow their revenue should focus on how they can generate leads, nurture them, and increase sales. This is challenging especially for small businesses because they need many salespeople to engage with potential customers. A conversational AI tool makes it easier because it is cost-efficient and can reach out to hundreds of people and respond to calls all day without getting exhausted.