Best Podcasts for Small Business Owners
Entrepreneurs feel a constant shortage of three things: money, time, and knowledge. To succeed in any business, you need to constantly learn. If you’re a small business owner and have never listened to podcasts, now is the time to start. Listening to podcasts is the best way to make up for the lack of useful information when you are pressed for time.
Following the global trend, the podcast market is growing. Freelancers and independent authors, as well as major media and brands, are launching their podcasts. According to Oberlo, there are currently 850,000 active podcasts, over 30 million podcast episodes, and over 51% of US consumers listen to them. If you are not one of them and do not know where to start, this collection of podcasts about business is for you. You can learn about running your business successfully, calculating social media ROI, and get other valuable information from them.
Why Are Podcasts Useful for Small Business Owners?
Let’s find out what benefits listening to podcasts brings to small business owners:
- Background Learning and Recreation. There are many motivational podcasts with case studies and interviews with entrepreneurs. Humorous podcasts are becoming more and more popular too. One of the most popular podcast hosts is Joe Rogan, who invites entrepreneurs, athletes, and celebrities to his podcast.
- Inspiration. No matter how successful your business is, sometimes you need inspiration. There may be different situations in the life of a business owner: your new product may be selling less successfully, or your profit may be lower than in the previous quarters. By listening to podcasts, you are sure to get inspiration to find a new way of doing business.
- Solutions. As much as one would like it, inspiration alone is not enough to solve all problems. But the main advantage of business podcasts is the sound advice that other business owners who have already overcome the same difficulties can give you. By listening to podcasts, you may even find a solution to a problem you never knew existed.
Best Podcasts for Small Business Owners
Let’s take a look at the best podcasts for small business owners:
Social Media Marketing
Social Media Marketing is a podcast created by the Social Media Examiner team for business people and marketers who want to learn more about how social media marketing works. For an hour, Michael Stelzner asks social media specialists various questions regarding social media tools. In some episodes, small business owners talk about how they have been able to popularize their brand through social media.
Breaking Down Your Business
In their podcast, Brad Farris and Jill Saltzman address the challenges small business owners face. Their podcast is about 20 minutes long, which makes it easy to listen to. In each episode, the hosts focus on five things that drive business improvement.
StartUp
Alex Bloomberg, a former NPR employee, hosts a podcast about starting a business. He shares tips on how to start a business and talks about the experiences and mistakes he made along the way.
Marketing Over Coffee
John J. Wall and Christopher S. Penn release their twenty-minute podcast once a week. In this podcast, they talk about marketing, SEO, and other aspects of successful small business promotion.
Business Casual
The Business Casual Podcast is a new podcast from Morning Brew, an electronic weekly business news publication. Podcast host Kinsey Grant reviews technology news, interviews CEOs and other business leaders. The podcast is available on Spotify and Apple Podcast and is completely free.
The Strategy Hour
The Emily Williams and Abigail Pumphrey podcast focus on various marketing strategies to grow your small business. They interview the best experts in the industry so that you can gain even more important and necessary information.
Entrepreneur on Fire
Podcaster John Lee Dumas recounts the success stories of small business owners in an entertaining format. The highlight of his programs is a question to entrepreneurs about their biggest failures and a blitz consisting of five questions about the right way of doing business. The episodes are aired several times a week, and overall this time, Dumas managed to interview more than seven hundred entrepreneurs.
How I Built This
In his entrepreneur podcast, Guy Raz explores stories from business owners who have successfully expanded their companies. Learn everything you need to know about scaling in this podcast to take your small business to the level of a full-fledged corporation. All interviews collected can benefit you whether you want to expand your existing business or create a new one.
Final Thoughts
Small business podcasts are a great way to learn about any topic. If some of these podcasts have caught your interest, give them a try, and you won’t regret it. You can find them in the iTunes store or any Android podcast app.