E-commerce has risen by 300% over the last couple of years with earnings of nearly $700 billion in the United States alone. It is assumed to make up 17.5% of global retail sales by 2021 (up from 7.4% in 2015), and sales are predicted to hit $4,878 billion in the next few years. Moreover, 37 million social media interactions have led to 529,000 orders online!
With this massive growth, the e-commerce industry has opened up many job opportunities. With 150,000 brand-new digital jobs projected by 2020, e-commerce marketers can benefit manifold with digital marketing. Since the marketplace has become increasingly more digital as technology continues to improve, it is vital for e-commerce professionals to undergo digital marketing courses to grab consumer attention and get a step ahead in their e-commerce careers.
By using digital marketing, the e-commerce industry can generate higher revenue by strengthening brand value and targeting relevant customers. Let’s have a look at the top 5 ways digital marketing can promote your e-commerce career.
Low Price For Operations
One of the main advantages of digital marketing for an e-commerce professional is its low operating expense. You can advertise cheaper with digital marketing than with traditional methods of advertisement such as ads in magazines or newspapers, on television, and on the radio. Thus, online marketing is more affordable than traditional communication methods such as printing brochures and sending emails. For instance, you can share the same information in an email rather than a mail-out, saving paper, printing, and postage expense.
With 70% of mobile users spending the majority of their time on their phones, e-commerce is projected to generate $516 billion in the coming few years. There is an expected growth of $4.058 trillion by 2020 in e-commerce sales globally. Moreover, as e-commerce apps are available for mobile devices, digital marketing in the form of mobile marketing plays an important role in e-commerce.
Global Marketing
The ability to sell your services and products globally is one of the greatest benefits of digital marketing for any e-commerce marketer. Research has revealed that over 60% of customers make product research online before making a purchase decision. With digital marketing, you can reach more and more customers that research and purchase products online, ultimately boosting your global presence. Within some months of dynamic SEO, you can reach a huge audience from around the world and acquire millions of viewers. With internet marketing, you can connect with people beyond your geography to offer your e-commerce products to consumers worldwide.
Earn Higher Revenues
According to a study supervised by IPSOS Hong Kong in association with Google, digital marketing generated 2.8 times more revenue than traditional methods of marketing. Since the amount of capital invested is less and the return on investment (ROI) high, the opportunity to make money through digital marketing is much higher in the e-commerce industry. Amazon has witnessed a substantial growth rate from USD 6.92 billion in 2004 to USD 177.87 billion in 2017. The majority of the organization’s revenues are generated through e-retail sales, indicating the role of digital marketing in the growth of the business. Along with earning greater revenues, an e-commerce professional with a digital marketing understanding can earn a higher salary than most of his peers. Possessing sound skills in digital marketing makes you a valuable asset to companies, and potentially offers you competitive compensation benefits.
Net Sales Revenue of Amazon from 2004 to 2017 (in billion U.S. dollars)
Measure And Track Results
With traditional marketing, it is difficult to measure and track results. However, with digital marketing, you can utilize diverse tools and analytics to track the events of your digital advertising campaigns. By utilizing these tools, you not only measure but also illustrate the development of your campaign in detailed diagrams and graphs. More and more e-commerce marketers are realizing the value of digital marketing strategies to effectively influence and engage their target buyers online. By 2021, the US digital marketing industry expense will rise to nearly $332 billion! Therefore, digital marketing is determined to be the most cost-effective way to address potential customers. Tracking your results can give your career a solid foundation as it gives you an impression of how you can adequately grow your leads, traffic, conversions rates, and sales. Without the capability to map and track your returns, you won’t be able to modify your marketing plan to deliver better results.
Automated Marketing
Another benefit of digital marketing in e-commerce is that it makes everything easy with one-click automation. As opposed to conventional offline marketing where marketers assign different tasks to employees, digital marketing employs a more tech-savvy approach. Digital marketing presents you with the opportunity to modify every aspect of your company’s operations in a completely automated way. All you have to do is obtain the right technology that is best suited to your marketing operations. Additionally, there are several opportunities in the digital marketing field like SMO, SEO, email marketing, mobile marketing, etc.
In today’s digital and highly competitive era, there is no better option than digital marketing. There are numerous advantages of digital marketing that can reconstruct the way your e-commerce business develops. However, It is imperative to have a good-quality digital marketing approach before you dive into producing and sharing information or starting digital ad campaigns.
So, If you are planning to start a career in the e-commerce industry, it will be the right decision to gain knowledge in the digital marketing field to help you be at the forefront of the digital and technological revolution. Since e-commerce is a fast-growing industry, an addition of digital marketing experience will offer ample job opportunities to start your profession and give you an edge in your career.