Success in blogging can be measured using numerous metrics but before you can be concerned about that, you’ll need to actually achieve success, in the first place.
Now, it’s worth noting that you’re never going to get an overnight success when blogging. The soonest you can expect to see any results in any financial sense from your work is a few months.
Tools Exist, Use Them
There are so many blogging tools out there right now that not using any of them is practically a guarantee that you’re going to have a much longer slog through the grinder to see even a nugget of success. There are tools to measure traffic, tools to measure retention, tools to measure trust flow, bounce rate, and so many others.
If you visit us at WebTrafficGeeks, you’ll see some more tools and services that go a long way towards making success much easier to obtain too. Of course, the results of all these options depend on what type of blog you’re trying to build in the first place. To optimize that part, you’ll need to establish your brand.
Build Your Brand First
Internet users are incredibly fickle. They can leave a site they’ve been visiting for years on a whim. That’s why you’ll need to be an incredibly good brand if you want to keep more readers around for longer than you lose them. The way to do this is by actually working to build your blog as a go-to source that users would willingly stay on and absorb information.
Don’t worry, this isn’t as difficult as it sounds. All you really need is to have the right content strategy after you’ve chosen the type of user you want to target. You can learn more about users and traffic here. After that, it’s a matter of consistently targeting that user with every content you produce. This is called a content strategy.
Create A Content Strategy
Now, there’s a little more to this topic than can be covered on this piece, but the gist is easy enough to understand. Basically, you want to create a plan for what types of content you want to publish that would have a larger overall impact on your blog. You’re trying to walk your readers through the road that will eventually allow you to convert them.
Build An Email List
Social media is great and search engines are still incredibly useful. However, they are not under your control. Google or Facebook could change the rules whenever you like, destroying the strategy that you worked so hard to establish. With an email list, however, you’re the one who decides who gets what information and how.
This gives you an incredible amount of control and helps make monetizing your blog much easier. If you measure success that way, you have your answer.