Getting Magento 2 AMPed: What You Need to Know

Speed for web users is like Formula One for an avid racing driver. It’s a necessity. It’s a core factor that determines a good user experience. For online shoppers, speed plays a critical role.

According to recent surveys, about 50% of web users tend to abandon online platforms that need more than 3 seconds to load a web page. 79% of users won’t return to buy to the website where they have had trouble with performance before.

Moreover, 44% of them inform their friends about a poor shopping experience on that website. So, think ahead of your mobile website in order to avoid disastrous mistakes.

While the above figures prove the importance of page speed for the e-commerce website, this condition should be extensively fulfilled speaking about its mobile version.

If your site speed is not enough optimized, chances are you are losing potential clients quite quickly. Furthermore, don’t forget that search engines go on focusing on boosting page loading speed in its algorithm.

If you are about to launch an e-store powered by Magento CMS, then it’s high time to make effort to optimize its performance on mobile devices. AMP technology will help you accomplish that task in a quick and easy manner.

What Does the Term AMP Mean?

Accelerated Mobile Pages or shortly AMP is a publicly accessible framework for building fast-loading web pages on different mobile devices. With AMP implemented into your site code, it will take 2 or fewer seconds for your web content to appear on the mobile screens. This initiative backed by Google will considerably boost the performance of the mobile web. The technology focuses particularly on content and speed and avoids unnecessary elements and overloaded code to deliver content as fast as possible.

AMP file looks like a basic HTML code extended with custom AMP properties and restrictions. AMP pages are built of 3 main components: AMP HTML, the AMP JS JavaScript library, and the Google AMP Cache. A proxy-based content delivery network picks up AMP HTML pages, caches them and improves their performance automatically.

Core Reasons to Use AMP

Zemez team experimented with new AMP technology and developed a specific module that is compatible with Magento 2.2 themes. In a word, using AMP module your Magento-powered online store will load considerably faster on mobile devices. The module speeds up the performance of each site page including Category and Product page, improves and ensures an enhanced user experience while browsing the mobile site.

All the content (images, text, tabs, products info, widgets, icons, etc.) on web pages powered by the module will be loaded in an instant. The page content with all the related elements, like descriptions, banners, images, and videos, can be opened right from the Google Results.
The bottom line is, mobile websites built on AMP-ready templates include:

• AMP pages will be displayed to the mobile users on their mobile devices.
• The AMP page loading process will take 2 seconds or less.
• AMP pages have a specific designation in the search result list in order to be easily found by users.
• Thanks to faster loading, the AMP pages are more SEO-friendly and take the higher position in the search result that was generated by a Magento search extension for example.
• AMP is a mobile-friendly technology that works on all modern smartphones and tablets.
• The AMP module enabled on your site boosts your website traffic up to 10% and increases sales up to 52%.

The number of AMP innovation supporters is extremely growing. Such global companies as Twitter, eBay, Washington Post, and more have already used this technology for improving their mobile website performance and giving users a smooth, more engaging experience. Getting started with AMP is easy as pie as it is built on existing web technologies.

AMP Innovation Turns Real with Magento 2 Templates

TemplateMonster offers an awesome collection of AMP templates for building a fast-loading and attractive desktop and mobile e-store. With such a website, it is possible to attract more users to your selling platform. This investment towards an enhanced user experience should show results in terms of higher revenues over the long term. Obviously, speeding up your website loading time is critical – not just to ranking well with Google, but to keep your bottom-line profits high.

An increasing number of users prefer to use their smartphones for e-commerce. Accordingly, TemplateMonster will develop more and more AMP-ready Magento 2 templates to provide a fast, user-friendly mobile interface for websites for all occasions.

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