It is fair to say that content marketing is probably at the peak of its popularity right now, and it has gotten so complex that it would be extremely hard for a novice in the field to make sense of it all.
Perhaps it is time to really get into the matter and take a look at some books in case websites and blogs aren’t giving you enough, or if you want to set yourself apart from your competition. Do you remember your professors’ advice on becoming a great writer?
We have put together a list of 10 most effective content marketing books you can find on Amazon, and which will definitely help you boost your efforts and your knowledge. Keep on reading to find out more about each of the books.
Epic Content Marketing
(By: Joe Pulizzi )
Although the quality of your content is crucial, these days, you cannot simply create it and hope that people will come and read it. And even if they do, you can’t expect that it will stick with them for a long time. In order to figure out what it is they really want to read, you can rely on this book to provide you with some key insights into how you can increase online visibility of your business or company. Everything you need to know, from stuff like figuring out your niche, to various marketing techniques, can be found here.
Content Rules
(By: Ann Handley )
One of the most important requirements of today’s content marketing is your ability to produce diverse content, meaning you can no longer rely on just articles, which feature just a few images. Nowadays, you need to be able to create videos, ebooks, podcasts, and webinars in addition your articles and blog posts. This book will provide you with guidelines on what to do, regardless of the type of content you have set out to create.
The Content Code
(By: Mark W. Schaefer )
The author of this book has put together one of the most interesting reads you will be able to find online when it comes to content marketing. If you are looking for ways on how to focus on creating the best content for your target audience, and developing a long and mutually fruitful relationship, your search is probably over. Best of all, the contents of this book are so fresh and up-to-date, it feels as if it’s going to do you some good for years to come, so don’t miss out on it.
The New Rules of Marketing and PR
(By: David Meerman Scott )
This book can rightfully considered a classic on content marketing and one of the most comprehensive guides on the subject. Now in its fifth edition, it contains all of the latest developments in social media, but the core of this book is still its case studies. You will be able to learn by example, since it goes into great depths in order to explain which practices are behind the most successful websites, blogs, and YouTube video channels. It is especially useful for small business owners looking to boost their online visibility.
Everybody Writes
(By: Ann Handley )
Most content marketers and experts in the field tend to forget the importance of having great writing skills. Since we create all of our content through writing, it can be considered the most important ability of them all. The author of this book recognizes that fact, and has put together a detailed guide on what you can do to improve your writing skills. You won’t find many books online dealing with this particular topic, but it doesn’t matter, because this is probably the only book you will ever need for it.
Youtility
(By: Jay Baer )
One of the most common misconceptions about content marketing, even among professional content marketers, is that it’s all about creating great content and getting it in front of an audience, hoping it will sell your product or service. The author of this book rightfully argues that good marketing is about helping your readers. He also goes to great lengths to prove how going from having sales-oriented content to having content your readers can use, can actually boost your sales. It’s all about helping others and providing a solution to their problem.
500 Social Media Marketing Tips
(By: Andrew Macarthy )
If you don’t have the patience or the time to read all content marketing theory you can find, this book and its hands-on approach is the right choice for you, because it focuses primarily on the best 500 tips you can apply almost immediately to your blog or website. Also, you will come across actionable tips for all major social media platforms, including Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, YouTube, and Vine, among others. On top of that, this book will provide you with templates and content marketing strategies relevant to social media.
Clout
(By: Colleen Jones )
These days, it’s impossible to separate the concept of online popularity from social media, and rightfully so, because social media platforms are your primary means of spreading word about your website or business. It’s simple. Everyone is on social media, so that’s where you need to look for them. However, content marketers sometimes overlook the fact that content is what it’s all about. Reaching people is one thing, but giving them what they want is entirely different matter, and this books focuses on that issue.
Inbound Marketing
(By: Brian Halligan )
If you are looking for a book that will guide through the world of inbound and content marketing, and help you figure the most important concepts, terminology, and ideas behind it, then this is pretty much it. You will learn that inbound and content marketing are about being seen online and developing an audience, instead of trying to force outbound marketing methods onto your readers.
Content Marketing
(By: Rick Ramos )
Another book that will help you figure out all the ins and outs of content marketing. Written by a professional content marketer, it will help you learn all there is to know about developing an effective content marketing strategy, including tips on which channels you should focus on, as well as how to build your online presence and create brilliant content people will want to read.