With literally every second person in the world using smartphones to access different applications, smartphone apps have become one of the most powerful and prospective digital channels that businesses can benefit from today. A functional, well-designed, and easy-to-use app can help enterprises to engage new audiences, improve client services, boost their brand awareness and, of course, increase sales.
In this article, we’ll provide a detailed analysis on why your business should consider Android app development, as well as introduce the major benefits of targeting the Android OS market for different enterprises.
Potential Benefits of Android App Development for Businesses
As of February 2022, the worldwide market share of the Android operating system on mobile devices has almost reached 71%, which is 2,5 times more compared to the iOS market. Accordingly, because developing Android-based apps can encompass a much larger audience, more and more enterprises consider creating business-driven software solutions to enhance their performance.
However, a large audience pool is not the only advantage you’ll get with the Android app development today. Below, we’ve covered the other benefits it can supply your business with after implementing the software solutions for Android OS.
If you need to deliver the ready-to-use app product as fast as possible, then developing Android-based software is your best solution. Unlike the other operating systems, the full development cycle of Android apps can only take a few hours to complete. The faster deployment time is mostly related to the wide range of free tools and programming environments available for Android development. Also, the reduced time to market – Google Play – allows uploading the app within just a day. To compare, uploading the iOS apps can take up to a few weeks before the software becomes available for its users.
Versatility and Scalability
After the Android Studio implementation, this OS has enhanced its flexibility and adaptability.
Today, many of the Android-based apps are compatible with different devices within the ecosystem, including smartphones, tablets, wearables, and Android TV. Along with that, some software solutions become available on some of the IoT devices, AR and VR tools, and many more, which only adds to the Android app’s value and usefulness.
Targeting Multiple Platforms and OS
Being based on the Java programming language, most Android applications can effortlessly run on multiple operating systems such as Symbian and Ubuntu. Needless to mention, this feature enables targeting not only the Android users but also get the chance to encompass the other smartphone users as well.
Better App Customization
Another great reason why businesses choose Android applications development is because of the variety of customization options this operating system offers to developers and the business overall. You can easily create versatile Android apps and effortlessly integrate them into the internal software of your business such as, for instance, multimedia tools or data management systems. Or else, modify and upgrade the existing software your clients use while interacting with your brand or business.
This way, enterprises can enlarge their target audience, improve the quality of the services they provide and always keep the applications accommodated to the latest business requirements and objectives, which are constantly changing as it grows.
Higher ROI at Lower Costs
The last but not less important benefit of Android software for businesses is the large selection and easy availability of the SDK for this operating system, which significantly reduces the overall development costs. Because SDK is open-source, any of the Android apps can be built on devices with different OS, unlike its Apple counterpart.
Finally, the entire development cycle, from app design and testing to its deployment, is not much pricey yet enables addressing a larger audience globally in contrast to iOS, Samsung, KaiOS, and other less popular operating systems.
How Android Apps Can Help in Growing Your Business?
Now that you know why Android OS is the most profitable platform for launching an app for your business. However, if you’re still uncertain about whether or not developing the application can really help your business to grow, here are some great apps about mobile app development to know:
- Improves the business visibility to clients of all time.
- Provides more targeted and personalized customer service.
- Markets your business, brand, products, and services more directly.
- Helps to learn the customers better: identify their preferences and needs to empower your marketing strategy.
- Shows the authenticity and value of your business and brand.
- Builds much stronger brand recognition.
- Enhances customer engagement and significantly boosts customer loyalty.
- Complements your website and social platform accounts, acts as an additional source of traffic.
- Boosts the business competitiveness.
- Enables reaching out to a larger audience, including the active smartphone users.
Such a large list of mobile app benefits has finally proven that developing an app for your business is no longer an option, but a necessity.
Final Thoughts
As you can see, developing the Android OS apps opens up plenty of advanced solutions that benefit the successful development and growth of any business. Along with reaching larger audiences, it enables launching the software products faster compared to the app markets of its analogs. Moreover, the applications launched on Android are much more versatile and scalable, feature better customization options, and provide a higher return of investments at lower input.
The top-notch Android app designed to ideally fit your business objectives and goals can help you not simply to increase the sales, but also boost your brand awareness and show its authenticity, yet deliver the first-class service to your clients. So, don’t miss the chance to upgrade your business, start developing your best app projects today!