The corporate world is one of many pitfalls and tough decisions. It, therefore, matters to take risks, especially planned and calculated risks. SEO is not a novel strategy anymore as most firms and brands heavily invest in strategizing the online presence. But there are specific tactics out there that are considered high-risk moves. In the following section, we have gone over a few high-risk strategies that will allow you to make the most of the tumultuous market situation of 2021 on the heels of the COVID-19 pandemic.
Don’t Be Afraid of Making Changes
Any experienced businessman will tell you that if your processes are running smoothly, there is no reason to change them. Well, we would like to remind you that growth comes with changes. Changes do not need to be “earth-moving” as even the simplest modifications can yield magical results. For example, if your domain is suffering from low click-throughs, you might need to look at the site’s title page – may be all you need is a tweak in the spelling or the wording. For more ideas, please visit newyorkseo.pro.
Keep in mind that you need to A/B test your website as well. Take each element from an older layout, meta descriptions, titles, content, and tiny details and compare them with the newest iteration. The process will take a bit of trial and error, but this effect will be more than offset with increased traffic numbers for your domain within a short time. Once you have the best results, you can continue building on the positive elements to get even better returns.
The Linking-out Feature
As a company performing in a competitive market, it is almost counter-intuitive to link out to a rival site. But the truth is backlinks are an essential component of SEO. Every brand is looking for as many external links as possible. And, it is not just about the number; it is about networking and building authority. Moreover, if your site provides informational content, in that case, you should provide backlinks to all the sites that presented research and data to cultivate an air of authority and trustworthiness within your customer base. However, please make sure that the linking site is an authentic one.
Structure the URL Right
This is about your homepage URL. Not many of us pay attention to the URL, but keep in mind that shortened URLs are easy to remember and use while searching. Short URLs also help with hands-free and voice-assisted searches. If you modify and structure your URL right, this alone will increase the inbound traffic. The trick is to keep your URL short and simple. If in doubt, use the brand name in the URL without any special characters and numerals.
It is crucial to understand that SEO allows you to structure your website to aid customers by increasing operation speed and efficiency. Your changes might even lead to a temporary drop in traffic numbers, but you are assured of success with careful planning and expert help.